Photo by stevendepolo, shared via
Flickr.
Consumers have been abandoning BPA's miracle plastic, polycarbonate, by the droves, the biggest U.S. baby bottle manufacturers have promised to stop using it, and cities, counties, and states have begun passing bans (various NY counties; Minnesota; and now Chicago). But
polycarbonate is just the tip of a great big BPA iceberg, as we've been reporting for a while now. A
recent study suggests that BPA leaches from polycarbonate bottles not only when heated, as the baby bottle makers used to be so fond of assuring us, but even, and quite floridly, in cases when bottles are not used for hot liquids or washed in dishwashers. (Incidentally, we're guessing that the BPA iceberg itself is, in fact, the tip of
another iceberg... and yes, it's icebergs all the way down.)
Consumers finally seem prepared to screw this logic to the sticking place. If BPA in polycarbonate is bad, then it must also be bad in epoxy resins in
infant feeding utensils,
infant formula packaging, baby food jars, canned goods, and even
paper packaging. (You know the slick surfaces of those frozen entree containers? We (and others) can't say much about any particular paper food packaging, but I can guarantee you some of it uses BPA.)
Connecticut looks ready to ban BPA in food packaging, with legislation on the governor's desk that would ban it by 2011 and require warning labels beforehand. The U.S. Congress is considering a federal ban on BPA in food packaging, baby bottles, and cups as well.
While the baby bottle and sports bottle companies have been able to shift gears without too much trouble, food packagers don't have it so easy. Some alternatives exist, but some foods pose more of a risk than others, implementation of any change would be costly, and any misstep could open a company to new liability if materials proved less reliable under the icky real-world stresses canned food can go through in its long journey from factory to table. Naturally, none of these companies were studying or investing in these alternatives when this issue was sitting on the burner on high, because hey, the water was kinda nice. Now that the issue is actually boiling over, and moms across America are buying frozen or fresh produce instead of the suddenly-sketchy canned stuff, food packagers are getting concerned. And what better way to communicate that concern, the North American Metal Packaging Alliance has sagely reasoned, than with a fear-mongering anti-anti-BPA PR campaign?
Some guilty soul in the industry slipped a reporter at the
Washington Post the notes from an industry meeting outlining their planned response to the BPA-in-food-packaging crisis. Listen up, moms:
The notes said the executives are particularly concerned about the views of young mothers, who often make purchasing decisions for households and who are most likely to be focused on health concerns.
Those at the meeting held at the Cosmos Club "believe a balance of legislative and grassroots outreach [to mothers 21 to 35 years old and students] is imperative to the stability of their industry; however, the association members continue to struggle to initiate research and develop a clear-cut plan to defend their industry," an unidentified participant wrote.
Industry representatives weighed a range of ideas, including "using fear tactics [e.g. "Do you want to have access to baby food anymore?" as well as giving control back to consumers (e.g. you have a choice between the more expensive product that is frozen or fresh or foods packaged in cans) as ways to dissuade people from choosing BPA-free packaging," the notes said.
The attendees estimated it would cost $500,000 to craft a message for a public relations campaign, according to the notes. "Their 'holy grail' spokesperson would be a 'pregnant young mother who would be willing to speak around the country about the benefits of BPA,'" the notes said. [Link]
That's $500K for "crafting a message," folks. How much will the industry spend to insult us with it in print, on television, and online?
And how much would it cost to develop and roll out a viable alternative - one which was cleared in advance of any estrogenic activity, so Coca-Cola, Campbell's, and Gerber knew they were minimizing the chances of another issue like this cropping up three or five more years down the road?
I think my favorite part is where the
Post quotes the note as saying industry leaders are primarily interested in "legislative battles and befriending people that are able to manipulate the legislative process." I'm pretty sure you wouldn't see such bald language even in the most nefarious progressive circles.
Read the article for much more.