United Airlines' Hemispheres in-flight magazine was recently taken over by Ink Publishing, a team of people with a track record of turning filler magazines into magazines that print stories that you might actually want to read. For the past several months they've been publishing, in addition to the travel and food stories you'd expect to read at 30,000 feet, some quality short-form features with a surprisingly web-savvy perspective - ice hockey, Etsy, and now, the tangled web of so-called "mommybloggers" and the brands that are munching on their brains and turning a growing segment of the blogosphere into Night of the Blogging Dead. We'd go further to sing the praises of this truly balanced article about the temptations and painfully obvious pitfalls of corporate-fed parentblogging, but, well, we're biased, because reporter Sarah Wildman not only spoke at length with us as a source for the story, and not only actually included us in the story, but called us


Sorry, I had to see that writ large.

Seriously, though, you should go read the article. Articles that show off the worst sell-offs of personal integrity without talking about the varied choices people are making or delving into how conscientiously some bloggers are addressing these emerging issues has gotten really old, so this is a breath of fresh air. We are immensely appreciative of Hemisphere's interest in publishing a broader (yet shorter!) summing up of this issue.